This is a small, short (76 pages) book written by a guy who writes in it that for him, writing a short book is harder than writing a long one. Google Seth Godin and you will learn a lot about him because he is pretty visible. I think he is a smart guy with some great ideas.
"The Dip" is the point in a project or career or season or campaign or other endeavor where the going gets tough. Often the advise at times like this is to stick it out. While often this is a good idea, sometimes persevering means mediocrity or even disaster.
This book explores this and discusses how to recognize when keep going (and why the dip can be your friend and when to quit in order to devote time and energy to more productive pursuits.
The Dip gives a lot for the time expended to read it.
Highly recommended.
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