Saturday, June 02, 2007

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless by Jeffrey Gitomer

A few years ago everyone in my department received a copy of this book. I read it and it really had an impact. Gitomer is a sales trainer, but he has keen insights on what good customer service is and why it is so very important. The book comes with little cards that have some of his quotes and lists (lots of each). I usually keep one posted in a frame on my desk, switching them out from time to time.

I don't collect books about customer service. I do it for a living and think most books on the subject are not worth owning. This one is a keeper.

If you go to you will see more details about this book and more reasons why to get it.